The Science of Choice
Behavioural science,on demand.
Make every launch a winner. Reactor Self-Service uncovers the consumer reactions that influence choice, helping you validate ideas, reduce risk, and choose with confidence.Now testing
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Your platform. Your studies. Your timeline.
A guided workflow from setup to finished analysis. Choose a proven study method, field it to real respondents, and receive a complete output package on your schedule.
Direct access, on your schedule
Set up, launch, and monitor studies from your browser whenever you need answers. Full visibility into every project, with the control to move at your own pace.
Expert-designed study methods
For example, use our Pack Standout test to learn how effectively your design captures attention on a crowded shelf. Configure the study for your packaging and field it directly through the platform.
Automated analysis
As soon as data collection is complete, your results are generated in expert-designed output packages, giving you immediate access to presentations and deliverables.
Nothing proprietary ever reaches a model
Reactor MCP strips proprietary information and replaces it with pseudonyms before anything reaches a model. You see your real names, remapped automatically on the way back.
Data quality protected by PanelGuard
PanelGuard monitors response quality and cleans your data throughout fielding, so you can trust what you measure. When fielding is complete, your data is ready for analysis, with no separate cleaning stage before you can start finding insights.
From setup to results, in one place
Configure and launch an expert-designed study through your account, then access the results as soon as they are ready. A clear, guided workflow gives you direct control from setup through delivery, so you can move at your own pace and repeat proven studies when new questions arise.
Tools to take your research further
Reactor StudioDive deeper into insights
Reactor Studio is a conversational interface for exploring findings, interrogating your data, generating hypotheses, and asking follow-up questions that go beyond a standard project scope. Bring information together and create analyses and outputs tailored to your company and specific needs.
Explore findings and interrogate your data in conversation
Generate and test hypotheses with follow-up questions
Create analyses and outputs tailored to your organisation
Charts, plots, and deep-dive exploration
Work with confidence
Reactor Studio sanitizes and obfuscates confidential information before it reaches external models, helping you work with customer data while protecting sensitive details.Works with leading AI models while protecting your data
Reactor MCP connects Reactor Studio to a wide range of AI and specialist models. It prepares and protects the information sent to those models, then returns the response in the context of your work.
Frontier modelsSubscribe to behavioural insight.
Monthly subscriptions include predefined audience packages configured for the selected template. Monthly plans can be paused or cancelled anytime; pay annually upfront to save 10%.
Full template catalog access
Unlimited seats
Unlimited study creation, launches, and iteration
Starter
For teams with a focused set of ongoing research needs.
$3,000
/ month
2 predefined audience packages per month
10% off additional audience packages
Fully automated, robust outputs: charts, graphs, and presentation-ready decks
Add Reactor Studio
Available as an add-onAdd the Reactor Studio desktop application for deeper analysis, follow-up questions, and custom outputs beyond the automated report.
Professional
For teams running research across multiple business questions and initiatives.
$7,500
/ month
5 predefined audience packages per month
20% off additional audience packages
1 Reactor Studio account included
Everything included in Starter
Reactor Studio included
1 account includedThe Reactor Studio desktop application is included for deeper analysis, follow-up questions, and custom outputs beyond the automated report.
Enterprise
For organizations that need full catalog access, advanced analysis, and the option to add customer-specific templates and benchmarks.
$10,000
/ month
8 predefined audience packages per month
25% off additional audience packages
3 Reactor Studio accounts included
Everything included in Professional, plus:
Reactor Studio included
3 accounts includedThe Reactor Studio desktop application is included for deeper analysis, follow-up questions, and custom outputs beyond the automated report.
À la carte
Pay as you go. A low monthly platform-access fee, then pay only for the studies you run.
$1,050
/ study
Pay per study
Predefined audience package included with each study
Same automated reporting and outputs as Starter
No subscription commitment
Add Reactor Studio
$200 / monthAdd the Reactor Studio desktop application for deeper analysis, follow-up questions, and custom outputs beyond the automated report.
| Starter | Professional | Enterprise | À la carte | |
|---|---|---|---|---|
| Predefined audience packages / mo | 2 | 5 | 8 | Per study |
| Recruiting pricing discount | 10% | 20% | 25% | 0% |
| Unlimited seats | ||||
| Unlimited studies | ||||
| Automated reports | ||||
| PanelGuard | ||||
| Benchmarks | ||||
| Reactor Studio accounts | Add-on | 1 included | 3 included | Add-on |
| Customer-specific benchmarks | ||||
| Customer-specific templates | ||||
| Additional audience packages | Add-on | Add-on | Add-on | Add-on |
| Additional Reactor Studio accounts | Add-on | Add-on | Add-on | Add-on |
Starter
Predefined audience packages / mo
2
Recruiting pricing discount
10%
Unlimited seats
Unlimited studies
Automated reports
PanelGuard
Benchmarks
Reactor Studio accounts
Add-on
Customer-specific benchmarks
Customer-specific templates
Additional audience packages
Add-on
Additional Reactor Studio accounts
Add-on
Professional
Predefined audience packages / mo
5
Recruiting pricing discount
20%
Unlimited seats
Unlimited studies
Automated reports
PanelGuard
Benchmarks
Reactor Studio accounts
1 included
Customer-specific benchmarks
Customer-specific templates
Additional audience packages
Add-on
Additional Reactor Studio accounts
Add-on
Enterprise
Predefined audience packages / mo
8
Recruiting pricing discount
25%
Unlimited seats
Unlimited studies
Automated reports
PanelGuard
Benchmarks
Reactor Studio accounts
3 included
Customer-specific benchmarks
Customer-specific templates
Additional audience packages
Add-on
Additional Reactor Studio accounts
Add-on
À la carte
Predefined audience packages / mo
Per study
Recruiting pricing discount
0%
Unlimited seats
Unlimited studies
Automated reports
PanelGuard
Benchmarks
Reactor Studio accounts
Add-on
Customer-specific benchmarks
Customer-specific templates
Additional audience packages
Add-on
Additional Reactor Studio accounts
Add-on
Add capacity when you need it
Additional audience packages
Buy more audience packages when you need additional studies, larger samples, or more specialized audiences.
Specialized audiences
More specific audiences, longer LOI, camera or eye-tracking willingness, specialty markets, and deeper data cuts are priced separately.
Customer-specific templates
Enterprise customers can work with CloudArmy guided services to build customer-specific templates for self-service use.
Real people. Hard science. Citations, not hallucinations.
Every study runs with real, authenticated human respondents, never AI imagining what people might do. Agents do the heavy lifting of analysis and packaging, but every conclusion is tied back to your actual data, with citations and the evidence behind it. We don't make claims — we show you the receipts. AI accelerates the analysis; it never invents the findings.
Real, authenticated humans
Studies field to human respondents, and PanelGuard weeds out fraud and disengagement, so the data reflects genuine behaviour.
Agents do the work
AI agents handle the heavy lifting of analysis and packaging: fast and repeatable, always grounded in your actual data.
Hard science, cited
Findings come from proven behavioural-science methods, with citations and the underlying evidence behind every claim. No black boxes.